A GROWTH AGENCY FOR THE PEOPLE BEHIND THE BRAND

We turn your stories

into

business conversations.

Telling the stories your company never tells, in the voices of the people who lived them, and turning them into business.

We spend an hour getting to know you, turn that conversation into stories written in your voice, and use those stories to start conversations with the people you want to do business with.

We interview you, write on your behalf, and start conversations with the people you want to do business with.

WHO WE WRITE FORThree kinds of people carry stories that could win them business, and almost none of them have the time to tell those stories well.
For executives

What the market doesn’t know about you.

You and your team know things about the company that the market has never heard. We make sure the right people hear them.
For founders

Your thinking, in front of buyers and investors.

Your thinking, put in front of the buyers and investors who decide what happens next.
For creators

Your story, told to the brands you want.

The story behind what you have built, told to the brands and partners you want to work with.
THEIR STORIES, THEIR NAMES, THEIR BUSINESS

40

+

founders, executives and creators have trusted us with their stories.

Portrait of Snoop Dogg

Snoop Dogg

Artist and investor
Portrait of Nicole Lapin

Nicole Lapin

Founder, Money News Network
Portrait of Sam Beres

Sam Beres

Founder, Sambucha
Portrait of Jonathan Chanti

Jonathan Chanti

CEO, Reign Maker Group
Portrait of Tyler Chou

Tyler Chou

Founder, Tyler Chou Law
Portrait of Tim Ruscica

Tim Ruscica

Founder, Tech With Tim
Portrait of Marc Stöckli

Marc Stöckli

Author, speaker and board director
Portrait of Sophia Kelly

Sophia Kelly

CEO, Tharos Global
Portrait of Zack Honarvar

Zack Honarvar

Founder, The Good Internet
Portrait of Stu Hollenshead

Stu Hollenshead

CEO, 10PM Curfew
Portrait of Brandon Harris

Brandon Harris

Investor and entrepreneur

30+

more people

WHAT WE DO

We're a growth agency that works like a bespoke studio. We work with the people behind the brand, turning what they’ve lived, learned and built into stories worth reading, then using those stories to start conversations that lead to business.

01Stories

We find what is worth telling.

The decisions, the near-misses and the moments nobody outside the company has heard, pulled from the people who lived them.
02Voices

We write it the way they talk.

Our writers turn it into content in each person’s own voice, sharp enough to stop someone mid-scroll and true enough to trust.
03Business

We turn it into business.

The right people see it, we open the conversations it starts, and we follow up with the right people until interest becomes a conversation.
And when a team wants to learn it, our writers run workshops that teach leaders and their teams to find and write their own stories.See how the workshops work →
WHERE IT WENT

What the stories turned into.

No totals, no averages. Things that happened, at every size, with the names where we can say them.

Business that started with a story

AN INVESTOR
$4Msigned in the first four weeks, from a conversation that started on a LinkedIn that did not exist a month earlier.
THE SAME INVESTOR
$15Mof qualified pipeline from the same account.
A CLIENT
$185kone signed deal that started with a post.
A TALENT AGENCY
$60ka month in revenue, from one creator the agency signed.
A FOUNDER
$55kone contract that started with a story.
A CREATOR
6 figuresone signed brand partnership, for one creator.
A TALENT AGENCY
Week 3when a creator who had been reading the founder’s posts signed with his talent agency.

The audience and the reach

A SERIES A FOUNDER
17 podcastsinvited onto in six months, for one founder, off the stories on his profile.
THE SAME INVESTOR
1.1MLinkedIn followers, from zero.
THE SAME INVESTOR
100M+impressions in the first year of an account built from nothing.
THE SAME INVESTOR
1.2Bimpressions when one post became a news moment, LinkedIn and press combined. 900 media placements.
A TECH SALES FLOOR
41 sellerstaught to write and post in one afternoon, then a ten-week program to keep them posting.
A BOARD ADVISOR
1 booklaunched in public, with a post written for every podcast guest along the way.
STORIES WE'VE TOLD

The moments nobody outside had heard.

A young executive at a desk covered in comic book posters, 1990sthe marvel years, 1993
OPENING LINEI left the job that became the most powerful role in Hollywood.
347 engagements
A young banker at his desk overlooking a harbour, early 1990shong kong, stock exchange square
OPENING LINEI landed in Hong Kong at 20 with no job, no plan, and a printed list of addresses from the Swiss Embassy.
265 engagements
Two people standing together in a podcast studioround one, in the studio
OPENING LINEI told Kevin O’Leary to stop lying to my audience.
451 engagements
A small boy holding a picture book, smiling at the camerathe first media memory
THE LINE THAT STUCKThe audience was never loyal to the pipe.
a story about distribution
Three young brothers holding rabbits in a barnraising rabbits, pennsylvania
OPENING LINEI went from milking cows to being a key leader at places like Business Insider, WWE and then Barstool Sports - a media company that exited for north of $600M in 2023.
309 reactions · 86 comments
OPENING LINEI’ve been more than just a rapper in this game.
30,750 reactions · 1,784 comments
OPENING LINEWhen I worked at The Walt Disney Company, we would spend $200 million on a film and hope and pray marketing would do a good job and find an audience.
606 reactions · 131 comments
Sam Beres in a black jacket against a white wallthe origin story
OPENING LINEYou probably know me as Sambucha: 30 billion views across 4,000+ videos, and a $10M+/year media business.
357 reactions · 77 comments
OPENING LINEAfter 16 years in this business, I have never properly introduced myself on LinkedIn.
150 reactions · 48 comments
OPENING LINEI used to get $20,000 to speak at an event. Now I get $55,000 for the same kind of event.
205 reactions
ONE ACCOUNT, START TO FINISH

From an account that did not exist to a $4M signed deal.

An investor with no account at all. Three things happened, and we keep them apart: the stories, the audience they built, and the deal that started in one conversation.
01 · THE STORIESWHAT WE WROTE

We built the account from nothing and wrote every post in his voice, one story at a time.

30,750 REACTIONS ON ONE POST
02 · THE AUDIENCE1.1M followers from zero, and 100M+ impressions in the first year.THE AUDIENCE IS REACH. THE DEAL CAME FROM A CONVERSATION.
03 · THE BUSINESS$4M signed in the first four weeks, from one conversation that started on the account. $15M of qualified pipeline since.
HOW IT WORKS

The stories, then the business.

Start with the stories. Add business development when you want the conversations. Either way, it takes very little of your time.
The storiesEVERY ENGAGEMENT
01We listenShort conversations, wherever suits you.1 HOUR A MONTH
02We writeIn your voice, and nothing goes out without your OK.MINUTES TO APPROVE
03We publishOn LinkedIn, on a steady rhythm, with your presence looked after.WE HANDLE IT
Business developmentWHEN YOU WANT GROWTH

Nothing goes out from your account, post or message, without your OK. You keep control of the account and the conversations; we do the work.

04We open doorsOutreach in your voice to the people you want to reach.WE HANDLE IT
05We start the conversationsWe follow up with the people who engage and the people you want to reach.WE HANDLE IT
06You take the meetingsYou take the calls with the people who want to explore working together.YOUR PART
QUESTIONS WE GET

What people ask before the call.

How do you measure whether it works?

In business terms: meetings, partners reached, deals and partnerships that started with a story. Reach and engagement are early signals we watch, not the goal.

How much of my time does it take?

About an hour a month, on a call, in the studio or through voice notes when you are on the move, and a few minutes to approve each piece. We handle everything else, including the follow-up.

How does it stay in my voice?

Everything starts from your own words. A dedicated writer learns how you speak, and nothing goes out without your approval.

Can you work with our legal or compliance team?

Yes. Every piece can go through your review before it is published, with a clear approval trail.

Who owns the content?

You do. The stories, the audience and every contact made along the way stay yours.

What happens in a workshop?

A half or full day with our writers. Your team learns to spot their stories and write them so they move the people who matter to the business.

WHO YOU WORK WITH

The people behind the stories.

Aurélien Scagnolari

FOUNDERFounder, and the person you talk to. He leads a team of writers who have written for forty-plus founders and executives over three years, almost all of them referred by someone the team already wrote for. Each client gets a dedicated writer who learns how they speak; Aurélien sits in on the stories and reads every piece before it goes out.
The right people haven’t heard
your story yet.

Let’s see who your stories could reach. In a first conversation, we talk about the people you want to do business with, the stories worth telling, and how to connect the two.

Book a call →